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Client:-   Airtouch Cellular
Production Company:-   Open  Films
Director:-   Frederick Toye
Producer:-   Richard Berman
Locations:-   Malibu, California
  Irvine, California
Shoot Dates:-

  1997

..

1. The picturesque Airtouch store was ready to shoot...

2. and so were the crew, agency, and client.

3. Frederick Toye, directing in fireman gear, really put himself in the role...

4. and found any way he could (standing on truck gate) to get a different perspective.


5. Looking on as the shot is recorded...


6. even casting himself as one of the actors.